Hero Lectro launched their e-cycles at a time when the world pretty much stopped turning.
But the timing was right, because now more than ever, people needed to switch from public transport to personal mobility (without the hassle of paying off a car loan).
These films aren't so much 'creative advertising' as they're straight talk. We told customers in the simplest way possible why Lectro solves their need for economical personal mobility with the added benefit of letting them get fit on-the-go, should they choose to do so.
But the timing was right, because now more than ever, people needed to switch from public transport to personal mobility (without the hassle of paying off a car loan).
These films aren't so much 'creative advertising' as they're straight talk. We told customers in the simplest way possible why Lectro solves their need for economical personal mobility with the added benefit of letting them get fit on-the-go, should they choose to do so.
CREDITS
Agency: 82point5 Communications.
Creative Team: Sumanto Chattopadhyay, Preeta Mathur, Avantika Viswanathan.
Account Management Team: Kapil Arora, Chandana Agarwal, Anuj Sharma, Anandini Kapur.
Planning Team: Rishabha Nayyar, Abhilasha Mathur.
Production House: Solo Trio Films.
Director: Paul Jojji Kokkat.
Agency: 82point5 Communications.
Creative Team: Sumanto Chattopadhyay, Preeta Mathur, Avantika Viswanathan.
Account Management Team: Kapil Arora, Chandana Agarwal, Anuj Sharma, Anandini Kapur.
Planning Team: Rishabha Nayyar, Abhilasha Mathur.
Production House: Solo Trio Films.
Director: Paul Jojji Kokkat.
